If you have a problem sweeping popcorn, you better not be in the movie business.

October 16, 2016

“I started watching movies when I was five. We were living in Nyack, New York and my mother took me to movies in New York City. My first movie was “The Wizard of Oz.” I have been a movie guy my whole life. I went to a Woody Allen movie, “Take the Money and Run,” at an art house. I watched the manager run up the stairs and turn on the projector and I thought it was the coolest thing in the world. 40 years later, I am the old guy who does everything. I am lucky in life. I moved to Biloxi when I was a casino executive. I came to Mobile in 1992 to see a basketball game at the civic center and saw this block on Dauphin and knew I was going to open a movie theater here. I started saving my money.  After that, I had a partner in Mobile and we were successfully restoring old buildings into condominiums and made a lot of money. We opened the theater in 2008, the year the market crashed and we lost all of the value in our company. We still opened the theater and I became the teenage kid I thought I was going to hire. I still do it all, clean bathrooms and sweep popcorn. If you have a problem sweeping popcorn, you better not be in the movie business. The first movie shown here was “Bottle Shock” and we had one person come the first night. I didn’t know what to choose, so I looked in the New York Times. Downtown has changed a lot since we have been here. We pull in people during the cocktail hour and they go to restaurants for dinner and drinks before or after the movie. The growth of restaurants and events like 1065 have been good for The Crescent too. I am a fan of the Stimpson administration, they are so cooperative.”

“My other love is graffiti art. I have an Instagram site called “thepumpdontwork.” It has 22,000 posts and 18,000 followers. Priest is a good friend of mine and he took me into the train yard 7 years ago and said this is your yard. He told me to take pictures and he set up my Instagram account. I was hooked and 100,000 photos later I am still going. I could make a book or movie. I go to the yard twice a day and take pictures of art on trains passing through Mobile. These kids are so talented and they paint at night and can’t take pictures because their moving canvass is gone, so I send pictures to them.  My house is filled with graffiti. They all send me stuff.”

“For five years I have been looking for Mecro, the greatest graffiti artist of our day. He has written on over 4,000 trains.  I did detective work and narrowed it down to where he could be and started sending him emails 4 years ago asking to meet him and he always told me no. I recently sent him an email that said I know you have said no 100 times before, but I have to try one more time because I was going to New Jersey to see my family. This time, he said yes and I met him in the woods of New Jersey.  I had a list of questions and he was the nicest, kindest gentlest man. We talked over an hour and he signed a lot of photos. He made a canvass for me and it was as big as the side of a train. It is 6′ x 18′ and the only one in existence. He said because of my persistence, I earned it. We bonded.”
“The movie theater comes first. I live and breathe movies.  We are going to have a great holiday.  The studios love us and beg us to show movies. Sometimes we do 10 times what other theaters do. This has been our best year and we even have a little money in the bank. It is a good life.”
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5 Comments

  1. Charlotte Taylor

    So glad to see you. Happy for your success. Know it’s been a rough road and a lot of work. Best of luck to you. Keep in touch.

    Reply
    • Max morey

      Hi Charlotte and Matt. I’m not good at social media but I miss you guys and the swimming pool too. We had so many good years together. I hope you’re both happy and healthy. I wouldn’t mind saying hi to Mike Corbo if you’re still in touch with him. No problem if not. Good to hear from you.

      Reply
  2. Ernest A Laird

    Max is my hero ! . . . .And he has created value in downtown Mobile . .

    Reply
  3. Tom

    The garage gang is now infamous!!

    Reply
  4. Levi

    Max stopped me and some of my coworkers on the street and promised us our money back if we didn’t like the movie currently showing. We didn’t stop that day – but he sold me on it enough that I came back the next night. It was Bottle Shock (which I didn’t know was the theater’s first movie) and I sure as hell didn’t ask for my money back. I count it as one of my favorite movies now. I’ve loved the Crescent ever since.

    Reply

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